SEO mistakes you want to avoid
Every business owner wants visitors to easily find his or her website. For some, the success of the business depends on it. But, because search engines don’t divulge their ranking algorithms, there is...
Metrics Google considers to rank your website
Once, if you wanted to increase your organic rankings for certain keywords, you simply needed to add them to your website. Over time though, Google and other search engines created and refined algorit...
Understanding social signals to improve marketing efforts
Because of the constant introduction of apps in social media, trying to keep up with what’s best can be confusing for business owners. And, some of them prefer to avoid social media altogether....
Truth about social media, content marketing and SEO
An effective SEO strategy is the difference between a business easily being found online and getting lost in the noise of thousands of other businesses trying to grab the attention of consumers. Succe...
Smart marketing misses mark for Los Angeles restaurant
There are many expressions in the English language that can be applied to various situations.
Pub Frato Gastropub featured in Cleveland Magazine
Pub Frato Gastropub will be feature in the May issue of Cleveland Magazine, which is its “Best Restaurants” issue.
Anna in the Raw’s Harouvis advises Cleveland.com on vegan
This past week, Anna Harouvis, who is owner of Anna in the Raw and runs Good To Go Café in the IMG Building in downtown Cleveland, shared her knowledge on where the best places to get vegetarian, vega...
Marketers’ confidence in content marketing grows
Business-to-business (B2B) marketers’ confidence in content marketing continues to grow, according to B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF).
What you need to know about email marketing
For small-business owners trying to compete for customers in what sometimes feels like an over-saturated market, every action could be “make-or-break” for his or her business. And, with many of them o...
MarinerTek named winner of Lake-Geauga Fast Track 50
Lake-Geauga Fast Track 50s named MarinerTek IT Solutions as its “No. 1 Emerging Company for 2012” today.